How To Effectively Use Articles and Auto responders To Market Your Product or Service

Copyright 2006 Keith Gloster

Have you ever wondered how you could use your auto-responder along with your articles to somehow "spread the word" about your new website, product or service? If so, this brief article, will teach you exactly how to do just that. In addition, you will also discover the main benefits of writing articles and the basic steps you need to take to market your products and services effectively with articles and auto responders .

Writing articles to market a product or service is an exceptional way to build business. The article has to be profoundly informative, providing the reader with information that is related to a specific subject matter. The article most often includes a hyper link to a web page for additional information. The webpage, of course, is designed to sell a product or service that relates to the subject matter of the article.

These articles are normally submitted to article banks, websites, and online newsletter publishers. This is one of the most effective ways to market a service or product on the Internet, and it can become even more effective when it is associated with the use of an auto responder .

Here's how to do it.

Start by inserting each of your articles into your auto responder . It is important that each article have its very own auto responder address, so you will need an auto responder service that will allow you to do this. Next, make a master directory of your articles, with the auto responder address for each article listed alongside the name. You can even add descriptions of the articles in your master directory if you desire.

Advertising your articles one at a time can take a great deal of time. But advertising one auto responder address; the one for the master list, won't take very much time at all. Just put it in your ezine and on your website. You can even grant other ezine publishers to use this as a free resource for their subscribers!

Whatever you decide to do, don't underestimate the benefits of marketing your products and services with articles and auto responders . Also, by using this technique, your website traffic will begin to increase exponentially due to your relevant content and back-links and your articles will spread like wild fire all over the Internet!

How To Choose The Best Directories For Your Article Writing Campaign

If you have spent any time at all researching internet marketing strategies then you know that writing articles can help position you as an expert in your field, gain valuable targeted traffic for your web site, drive leads to your products, grow your email list, and quickly multiple your site's text links.

Once you are ready to dive into article marketing --  and you have a few articles all lined up and ready to submit -- you can quickly become overwhelmed by the sheer volume of article directories available. Sure you could simply use a search engine to locate article directories but a recent search netted me 17,800,000 results. That's enough to make anyone give up before they even begin! Plus that is really not a very effective way to determine the quality of a directory and doing your own quality check can be extremely time-consuming.

Why should you care about the quality of the directory? Just think about it. On the internet you are very much judged (by search engines and visitors alike) by the company you keep. Another important reason to carefully select your article directories is that your time is finite. It is better to regularly submit to a core group of high-quality directories than to throw the same handful of articles at every directory site you can find.

Finding the best high-quality article directories that meet your specific needs and match your specific goals can greatly increase the power of your article marketing campaign. You need to become a savvy article marketer to maximize your article marketing campaign.

Great, but how do you find those high-quality directories?

When I first embarked on article marketing I went straight to people who had been article marketing for a while and asked them for their top recommendations. I posted the question in a couple forums that I regularly check. I quickly assembled a list of hundreds of sites. Now obviously this list is much more manageable than the 17+ million I got from Google but still rather large. First I culled through and found the sites that were mentioned by more than one person and that list became my starting point. I then gathered as much information as possible to determine if they were right for me. I will share my criteria and priorities but you need to work out your own.

Here are the 10 essential questions I ask when reviewing a site:

1. How old is the directory? Is it well established and ranked or is it new and growing? If not then I cross it off the list.

2. Can you easily identify who owns and/or operates the directory? Is there a way to contact that person?

3. How fast do they respond to your email contacts and/or article posts?

4. How many authors does the site have listed? A lot of authors and articles mean a well established site but there may be room on a growing site for more exposure.

5. How many articles does the site have listed? Again a big site won't get knocked off my list for this but a small site that is growing steadily might be due for a good seo bump soon.

6. Think about the categories you are likely to need and see if they exist. Is there a place to submit all your articles? If this is a niche directory it may be very narrow but then might also be to your benefit in the long run -- if at least some of your articles fit within the niche.

7. What special options does the site offer visitors and publishers? Do they provide RSS feeds, email alerts, forward to a friend function and other strategies to increase the distribution of your articles?

8. Are they responsible with the advertising clients they have on their site? ie: No popups, flashing, or offensive ads

9. Do they provide article reports to help you see which articles are getting viewed, rated, distributed or not?

10. How do the search engines view this site?

After visiting each directory and answering these questions it is easy to refine your list to a handful of top sites that you want to really concentrate your efforts upon. You can also maintain some a list of additional sites to submit to as time allows.

I also regularly re-evaluate my top article directory list. I check my backlinks and the directory stats to see how my articles are doing. Some sites move up and down my priority list (or even off the list entirely) when I investigate how they are performing for me.

Google Adsense: Having Multiple Sites For One Account and Buying Google Adsense “Secrets”

Is it Possible for Me to Have More Than One Site For My Google Adsense Account?

Yes.  In fact, the more sites you have displaying Google Adsense ads, the more money you will make.  You don’t even have to notify Google of the new sites.  Make sure though, that any new site you add conforms to Google Adsense Program Policies, because if your account gets terminated for any reason, you would not be able to display the Google Adsense ads on any of them.

All you have to do is copy and past the same ad layout code you previously copied and pasted to your original site.

The same rules apply when adding an Adsense for Search box to your new site.  Simply choose all the parameters from the choices displayed, copy the code to the new site or new pages within the old site.  As in the beginning, Google’s webcrawler will detect the code and you’re all set.

Will It Help Me to Buy Google Adsense “Secrets” E-books and Reports?

As with any money-making venture, there are pitfalls, pros and cons and some outright cons.  As popular as Google Adsense has become, it’s no surprise there is a wealth of information for sale.  Try it.  Google Google Adsense and you’ll see what I mean.  There are those promising they make thousands and thousands of dollars a month from Google Adsense and they are willing to share their “secrets” with you – for a price.

The fact is Google Adsense will tell you everything you need to know – for free. They have a support site that covers virtually everything you would need to know about the program and experience will teach you the rest, although I admit I have seen a couple of interesting books on amazon.com.

There are a lot of people out there in cyberspace who will gladly answer your questions for free and there are many forums where you can post questions.  You can even email the Google Adsense Support Staff if you have questions that their Support Site doesn’t answer.

Experience will probably be your best teacher anyway. And the good news is the Google Adsense program makes that experience painless in that you have nothing lose. So just take a chance on yourself for now.  Learn everything you can to maximize your earning potential.

Google Adsense: Google Adsense Themed Ad Units Can Brighten Up Your Holidays

What are Themed Ad Units.  Simple.  They are ads that have special colors and graphics to celebrate the season!  For instance, you might see your ad with orange print with a picture of a black cat for Halloween.  How about red print with a green mistletoe for Christmas?

The Themed Ad Units are specifically tailored to users in the appropriate locations as determined by their IP address.  For instance, a user in the United States might see colors and graphics appropriate to the Fourth of July while users everywhere could see colors and graphics for New Years Day.

Again, it’s your choice and your page.  You can turn Themed Ad Units on or off  by yourself.  Just log in to your account, go to the My Account tab. On the Account Settings page, scroll down to the Ad Type Preferences section and click Edit.  You can now enable or disable the Themed Ad Units.  Click save changes and Voila!  Your selection will apply to all your Google Adsense Ads.